What are Snap Frames

When it comes to visual display hardware and graphics, there is one solution that sets a whole new standard and never goes out of style - Snap Frames and SnapFrame Light Boxes. Today, we are going to explore Snap Frame solutions from Testrite Visual, how they have developed over the last seven decades, and the solutions we are bringing to market today to brands all around the world.

What are Snap Frames

Let us begin with the most basic question? What is a Snap Frame? Snap frames are front-loading media frames. Snap Frames are typically designed to be Wall Mounted with a hinged, spring-loaded frame profile. This design allows the end user to snap open the wall mountable snap frame from all four sides to easily insert the desired media without having to remove it from the wall. Art changes are fast and easy. Because the graphic is held on 4 sides, you can also use a thinner and less expensive graphic. Whether you choose to use paper, styrene, or another thin graphic media, there’s no need for a thick rigid graphic with a SnapFrame, allowing for lower cost graphic changeouts.

Snap Frames are one of the most popular visual display solutions available today to display sales, specials and other marketing messages in retail stores; to display menus and messaging in restaurants; to communicate with guests in hospitality applications; to communicate with employees and customers in entrances and break areas; to share hours and options in elevators; and much more.

When it comes to SnapFrames, you want a frame that has a really strong graphic grip. When you walk into a store and see a frame ¼ open on all sides, it just doesn’t look right. At Testrite, our customers have told us that our SnapFrames have the strongest grip in the industry! We also offer a wide range of SnapFrame profiles and style options.

We have the quick graphic change snap frame you are looking for!

What is a Snap Frame Lightbox?

Snap Frames offer quality and convenience. What could make this solution even better? Lighting!

The Supraslim LED SnapFrame Lightbox delivers the beauty and convenience of a Snap Frame with the stunning companion of 6500k color temperature lighting. This lighting is ideal for bringing retail and brand graphics to life.

These ultra slim SnapFrame Lightboxes are ¾” thick and ¾” profile. These are Made in USA lightboxes and are available in standard sizes, and also as custom Snapframe Light boxes. Custom snapframe lightboxes are available in a minimum quantity of one for maximum convenience!

Anytime you add light to your visual display solution you immediately help grab attention and make your messaging stand out. Need printing to go with your SnapFrame lightbox? We can help with that too!

The Snap Frame Market

Testrite Visual is a family-owned and operated American Manufacturer. We have seven decades of experience manufacturing lightboxes in the United States.

Before we entered the SnapFrame Lightbox market we took a look at what was available to our customers.

1. Importing Snap Frames and Snap Frame Light Boxes
2. Dometic Snap Frames and Snap Frame Lightboxes

We brought in a range of samples, and frankly, we didn’t like the quality or aesthetic of either option.

Imported lightboxes were finicky and subject to easy damage by touching them the wrong way. Imported lightboxes are also a challenge especially when you consider the long lead times, cost, and inconvenience for imported goods. Lightboxes at full size are large and need to be protected, so importing them takes up a lot of room. Domestic lightboxes made by others lacked the performance we would expect from a high-quality LIT lightbox or LED lightbox.

So, Testrite Visual set out to manufacture a “Made in the USA” solution snap frame lightbox that delivered quality, value, convenience, and a great aesthetic. We’re proud to say we’ve won every “bake off” we’ve been in, where customers selected our product after extensive testing of multiple solutions.

Standard Solutions

When it comes to visual display solutions we know customers want options! This is why we have three standard solutions available for our SupraSlim Lightboxes.

• 18" X 24" SUPRA SLIM LED LIGHT BOX
• 22" X 28" SUPRA SLIM LED LIGHT BOX
• 24" X 36" SUPRA SLIM LED LIGHT BOX

Customers can select their desired size and choose from a horizontal or vertical orientation. We also offer the frame in Satin Silver or Matte Black. Since graphics integration is at the heart of everything we do, customers have the option to purchase a Backlit Graphic to pair with their LED snap frame or lightbox, with custom graphic printing available.

Construction & Design

We take great pride, and great care, in the design and construction of our snapframes and snapframe lightboxes. When you look at a Testrite SnapFrame or Snap Frame Lightbox you will notice a modern, clean design created by the precise miters, a super thin ¾” depth and an equally thin ¾” front leaves design with a ¾” profile.

Our units are made from lightweight aluminum alloy construction which makes it easy to work with and install. These units will accept Duratranse graphics up to 1/32” thick and a clear protective lens is included with every order along with the wall mounting hardware.

We offer both LIT snap frames and LIT lightboxes. These are illuminated poster snap frames that utilize LED bulbs and an acrylic Light Guide Panel (LGP) to disperse light evenly across a displayed sign or poster. Standard, we perimeter light our acrylic panel on the two longest sides, and include a built-in reflective back panel. This combination offers fantastic light dispersion while still providing low voltage and energy efficiency, 6500° K color temperature and utilizes a low 24V external power source.

Non-LIT Snapframes and Non-LIT lightboxes offer the ease of front-loading graphics with the beauty of a slim frame profile. Our LIT Snapframes are UL Certified and bear an individually numbered holographic UL sticker on each frame. While our lightboxes are ideal for wall mounting, they are not for use in high heat environments nor in direct sunlight.

Customers are eager to pair custom backlit snap frames with non-lit frames because LIT SnapFrames and LIT lightboxes can be used to really grab attention, especially in retail; while Non-LIT Snapframes and snapframe lightboxes can be used to inform and deliver custom messaging. It is a perfect combination! We offer our ¾” SupraSlim in both lit and non-lit options, so your frames will match!

Custom Solutions

Speaking of custom… Testrite is your go-to solution for US-made custom light boxes and custom snap frames. We have expanded our custom capabilities for lightboxes and snap frames due to increasing interest from the retail industry. SnapFrame Lightboxes are becoming more and more popular for retail store fixtures, but for regional and nationwide rollouts, every store is a little different, so they may require a different size or configuration.

Because of our advanced design and manufacturing capabilities, Testrite Visual is able to offer the following custom solutions:

• Custom widths and heights SnapFrame lightboxes
• Custom frame depth from the wall with custom bracketry
• Custom design to suit custom graphics
• Custom colors including PMS color matching and RAL color matching
• Choice of style
• Custom sizes with a standard color
• Custom frame finish
• Choice of custom brackets to attach to your fixtures
• And more.

We are also able to offer custom SnapFrames and custom SnapFrame Lightboxes starting at quantity one for the most flexible custom solution available today. We are just as happy to make a custom solution as we are a standard size, and we encourage custom requests.

Ordering

It is so easy to order from Testrite Visual. Here are the three most popular ways to work with us:

1. Testrite Sales Team - Our team has over 100 years of combined experience in visual display solutions and visual merchandising and we have reps around the country.
2. Shop & Buy Online - Our website allows customers to easily browse, budget and buy hundreds of snapframes and lightboxes right online. Typically our lead time for individual piece custom orders is one week, while larger orders can take longer. We do offer standard size SnapFrames in our QuickShip program if you have a quick lead time.
3. Custom Requests - if you have a custom request fill out a short form and get connected to a product expert. We turn quotes around fast and can even help with design and prototypes.

When you order from Testrite, you can rest assured that your order, processing, and communication is all US based which helps to create the best customer service experience.

We have been able to safely ship thin film lightboxes and Duratranse lightboxes via UPS saving our customers thousands of dollars in shipping. Our in-house logistics team will ensure your order is packaged with care and we can help with single, regional, or nationwide rollouts for orders of all sizes.

Testrite Visual has developed a reputation for being value-driven and American-made over its 104-year history. The SupraSlim LED SnapFrame Light Boxes™ are one of the hundreds of US-made hardware and graphic solutions available to meet the growing needs of today's visual design professionals.

Testrite Visual is an elite manufacturer of visual display solutions for local and national retail store brands. Their team of design, visual merchandising experts, and engineers strive daily to look for new ways to make their retail visual display solutions even better. As a fourth-generation, 103-year-old family-owned and operated business and American manufacturer, we focus on providing hardware and solutions to integrate graphics into the retail environment. To learn more about Testrite contact us today.

 

Magnetic Display Solutions

New Podiums Offers Affordable Brandable Marketing Solution

Hackensack, NJ, USA - Testrite Visual, the industry leader in American made visual display hardware, is excited to introduce two new products in its line of high-quality hanging graphic solutions. These products are being rolled out as part of an effort to help printers and SignShops grow their sales. 

The two new products being rolled out are the Floating Stand-Off Mount and Flair Perimeter Frame.  The Flair Perimeter Frame and the Floating Stand-Off Mount are both designed to disappear behind the graphics which is why Printshops and Signshops love them.  

The hardware takes a back seat to the imagery so high quality prints and graphics can stand out.  The Floating Stand-Off Mount offers a frameless design, while Flair Perimeter Frames offer a thin 1/16” bevel.  Both products are made with lightweight aluminum. Use for permanent graphics, or order with Hook & Loop closure, so graphics can be changed again and again.   Testrite Visual ships these products unassembled allowing for cost efficient packaging and easy storage.    

This hardware is ideal for retail and hospitality applications especially for corporate and hotel artwork.   

“Testrite Visual has been a go-to partner for printers and SignShops all around the country for over five decades,” says Testrite President, Jeffrey Rubin, “ We know that printers and sign shops are empowered with more capabilities than ever before in terms of being able to print onto rigid media, and these are the ideal graphic mounts to highlight their beautiful work.”

Testrite Visual is actively looking for distributors and partners to wholesale these frames to local printers and signshops.  With a secure portal for shopping, ordering, tracking, Testrite Visual makes it easy for Printers and SignShops to resell hardware to their customers to expand product offerings and increase revenue. 

Testrite Visual has strategic partnerships with hundreds of printers and SignShops all around the country.  Testrite offers Printers and SignShops a 103 year history, consistent quality, American made manufacturing and craftsmanship, with exceptional service, and modern conveniences like QuickShip, online order tracking, dropship fulfillment and more.  

About 

Testrite Visual is Testrite Visual is an elite manufacturer of visual display solutions for local and national retail store brands.  Their team of design, visual merchandising experts, and engineers strive daily to look for new ways to make their retail visual display solutions even better. As a fourth-generation, 102-year-old family-owned and operated business and American manufacturer, we focus on providing hardware and solutions to integrate graphics into the retail environment.   To learn more about Testrite’s contact Testrite today.

New Podiums Offer Affordable Brandable Marketing Solution

Hackensack, NJ, USA - Testrite Visual, the leader in US Made visual display solutions, is rolling out a new custom marketing solution that works for businesses of all sizes.  

After months of prototyping, Custom Podiums are now available as an affordable, brandable marketing tool in quantities of 25 and up.  This new style hardware can be used as Trade Show counter, Sales Podium, Sell and Tell Counters, Food Prep Demo counter, or Cell Phone Sales station - and these are just a few of the installations where Testrite Visuals new custom podiums are being used.

Testrite Visual’s custom podiums are a sales station, branded visual display, and foot traffic enhancing marketing tool all in one and customers have complete control over the design!  Testrite’s Custom Podiums are made to order with design options include lightweight Aluminum or Steel tubing, or single piece rollaround steel bases. We offer shelves, custom brackets and cross bars to suit your application.  Customers can select just the right style countertop, from waterfall edge laminated wood to cost efficient expanded PVC (EPVC). 

And, since graphics integration is at the heart of every piece of hardware made by Testrite, there are multiple graphic options. Looking for individual graphics? Customers can add up to four interchangeable graphics to a stand with Charisma SEG Podiums. Is cost efficiency critical? In that case a single wrap around graphic might fit the bill. Backlighting podiums adds emphasis and excitement to these sales counters. Need your team members to be able to stand behind the podium? Removing the rear crossbar allows staff to stand comfortably behind it. 

Testrite offers sales and design services to help clients find the right design to meet their needs.   Visit www.testrite.com to learn more and connect with a team member.

About Us

Testrite Visual is a fourth-generation, 102-year-old family-owned and operated business and American manufacturer focused on providing hardware and solutions to integrate graphics into the retail environment. Testrite specializes in creating innovative visual display solutions to elevate visual merchandising.  For more information regarding our banner stands and options, contact us today! 

Custom Podiums Made to Order

Liquor Store Display Solutions Maximize Impact of Marketing to Drive In-Store Sales

Liquor Store Display Solutions Maximize Impact of Marketing to Drive In-Store Sales

Consumer wallets are being impacted today by rising energy costs driven by inflation. Every dollar needs to go a little bit further. As a result, consumers are being more selective with their purchasing behavior.

Liquor stores have seen a positive uptick in purchasing behavior in recent years and are making great strides to improve the customer experience. Research from The Association of Convenience and Fuel Retailing shows that consumers prefer making in-store purchases for alcoholic beverages, unlike other home goods such as food, clothing, and decor which are more likely to be purchased online or through a BOPIS experience. In fact, the number of people choosing to buy alcohol online has declined from 40% to 35% as consumers prefer to make these purchases in-store. This is great news for retailers because it means increased foot traffic and a great opportunity to capture customer attention in store.

As people return to the in-store shopping experience, it is important to be strategic when creating a visual merchandising plan for Liquor stores. These changes also increase the pressure on brands to stand out from the crowd as customers increasingly make monetary tradeoffs. The solution? Great hardware , signage, and graphics to maximize the sales opportunity.
 

Liquor Store Design & Challenges

The wine and liquor business has its own unique challenges. As store footprints expand, product lines grow, and foot traffic increases, products can get lost in the crowd. This is frustrating to not only the consumers, but also to store owners and operators and to the brands with whom they partner. The real problem is that merchandising stacks up making low displays less effective.

Signage is one of the BEST ways to drive engagement, awareness, and influence purchasing behavior and brand recognition. The right visual merchandising plan will stack and stagger messaging so it is elevated to eye level, grabs attention, and sends a clear marketing message to intrigue the customer to make a purchase.

Both the store owner or operator, and the brands, are responsible for driving visual display decisions. John Ellsassar, Sales Manager for Narragansett Brewing outlined the “5 Spot Rule” for alcohol merchandising for Repsly.com . His studies show that Lit Signs, Window Banners, First Impact Area, Cooler, and Checkout Area are the spaces store owners must maximize with the right signage to drive sales.

Scorpion Planogram, a product from www.retailsmart.com , says that in order to plan for your customers you have to understand your customers and their buying habits. Their other top three tips include:

1. Include a variety of displays including floor displays, free-standing displays, and signage for the refrigerator, shelf, or hanging

2. Organize by brand or type of beverage

3. Be strategic with your promotions

The best visual merchandising plan is intentional about creating the customer experience from the moment they park in the parking lot and having the right hardware and signage helps guide that experience into and throughout the store.
 

Liquor Display Solutions

Testrite manufactures a wide range of display items which are ideal for use in the wine and liquor stores, beer retailers, convenience stores, wine retailers, package stores, wine and spirit retailers and other liquor retail afficianadoes.
 

Free-Standing Signholders

Testrite has dozens of free-standing sign holder solutions which include the Simple Signholder which is an inexpensive solution that stands up to 6’ high and is designed to hold rigid printed graphics. As an adjustable product this can hold various size graphics, as needs and promotions change and can be reused hundreds or thousands of times. They are also lightweight, easy to move around a store, graphics swap out is a breeze for associates. You can even stack them on top of flat cases where it is safe to do so to layer your hardware and graphics.

For larger displays, our Freestanding Monster Sign Frames can be used with dividers. These stands are great for promoting your brand and can be used in an evergreen manner so you can rotate seasonal or promotional marketing messages whether it is your new summer ale or a limited edition distiller run of your locally distilled Whiskey.

Metal Shelf-Talkers

Metal shelf-talkers are a must have for Liquor stores and they are available in top load or side load design. Our Top Load Shelf Talkers are perfect for liquor store retailers who want to store multiple graphics. The Side Load Shelf Talkers are most often used where only a single paper graphic will be held and the minimal visible hardware is desirable. These can be used on straight shelves or end caps and can be easily installed and stored when not in use. Need shelf talkers with a custom angle, magnet, or another customization? Just reach out!

Lollipop Stands

If you are looking for a beautiful and unique display our Lollipop Stand is for you! These are die cut or router cut graphics in any shape you can imagine. These stands feature a semi circle base while the top of your graphic can be cut to any shape, round graphics, bottle shaped graphics, or almost anything else. Recent designs have included a Wine glass, a Whiskey Bottle, a Beach scene (think Corona of course), or any brand visual that matches your product to help you connect with your customer.

Hanging Hardware

Hanging signage is an important and effective tool when considering liquor store design and Testrite has options!

Our Horizon Pillow Case Hanging hardware makes it easy to clearly divide up and label specific areas of the store for customers as soon as they enter. Direct them to the wine, spirits or whiskey, vodka or beer with simple hanging signage. Like our Free-Standing Monster frames, our Hanging Moster-Frames can be hung from the ceiling or the wall to display the desired message or marketing promotion and, as with all Testrite hardware, swapping out graphics is a breeze. Another great piece of hanging hardware is the Perfect Hanging Hardware which is available in a variety of design options and is lightweight and convenient to use.

Outdoor Hardware

Outdoor signage is an effective tool for driving traffic. Liquor stores are wise to maximize outdoor signage to attract consumers, share specials, and promotions and boost brand awareness. Testrite manufactures a wide range of sign holders that are ideal for use outdoors.

The first is the Outdoor A frame and Outdoor Sidewalk A Frame. Our Outdoor A-Frames are durable, sturdy and weather resistant. Pair these with outdoor media and it's a perfect fit! These are great to place next to entry ways to display specific promotions.

Wine & Spirits Tasting Station

For stores, or manufacturers who are offering an in-store tasting experience Testrite has the perfect solution for you - our portable tasting stations which are available in two styles - portable or premium. Our Portable tasting stand is high-quality, yet lightweight, making it perfect for on-site tastings. Ready to assemble in less than 2 minutes, users can attach rigid graphics to the top and bottom. The Premium tasting stand offers attractive oval uprights, a wet-erase display to write in tasting notes and other information. The premium tasting stand also offers a drop-in frame for easy graphic change outs, making promoting a new brand as simple as dropping in a new graphic. Both can be easily transported in a convenient carry bag that’s a mere 24 inches long.

Aisle Markers

Like hanging hardware, Aisle markers are an important design element for a liquor store to help guide consumers on their shopping experience. Testrite’s Stellar Aisle Markers are available as curved, straight, or double wing arms. These aisle markers are super easy to install into existing shelving and hardware, and even easier to swap out graphics.

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Why Testrite

Testrite manufacturers over 2000 standard products, many of which have proven track records in the wine, liquor and spirits industry. Beyond our standard products, custom is our speciality. Whether you need a different size, color, finish, or design, we invite you to bring us your graphic display challenges so we can offer you an American made solution. We specialize in nationwide rollouts, high volume production, while also offering low minimums. For more information about Liquor store Display solutions and other visual display solutions, visit www.testrite.com.

ABOUT

Testrite Visual Products is a fourth-generation family-owned and operated business and American manufacturer focused on providing hardware and solutions to integrate graphics into the retail environment.

Presto Pop-Up's SHIP FAST!

Custom Podiums Offer Affordable, Brandable Marketing Solutions

Custom Podiums Offer Affordable, Brandable Marketing Solutions   

 
The Airline credit card sign up counter.  The Wine tasting station. The Trade Show Booth. The Food Prep Demo at the local grocery store.  The online gaming signup table.  These are just a few of the installations where Testrite Visuals new custom podiums are being installed for brands of all sizes around the country.
 
Sales Podiums, sometimes called Sell and Tell Counters, are a unique visual display solution that can be adapted to a variety of retail, hospitality and trade show applications.  It is a sales station, branded visual display, and foot traffic enhancing marketing tool all in one!  And with Testrite’s custom capabilities, visual merchandisers don’t have to settle for imported junk that doesn’t fit your brand or your application.  Brands can get exactly what they need with durable, enduring hardware. 


Click For Video  

 

Made to Order 

 
Testrite’s Podiums are all made to order so customers can choose the dimensions, colors, and style that suit their brand and/or visual merchandising plan.   Check out the customization options below. 
 

Podium Countertop Options 

 
Testrite’s custom podium stands can be ordered with four countertop options: 

1. Expanded PVC countertops (EPVC)
2. Wood grain countertop
3. Aluminum countertops
4. Brushed Steel countertops  

 
The EPVC countertop is inexpensive and versatile.  We can provide this style of countertop with a pre-printed finish. The print you choose can be a photo, logo, or any graphic of your choosing. We can print to a floor laminate for enhanced durability of your counter’s surface.
 We offer wood grain counters using our beautiful membrane pressed wood. This can include a waterfall edge for a very high quality look and finish. A wide range of wood grains are on offer, as are other laminates including marble, carbon fiber, and more.
Aluminum or steel countertops are also available.  
 

Graphic Integration 

 
Testrite’s specialty is integrating your graphics into our hardware. Selling counters can be manufactured with one wrap around graphic that’s 3 or 4 sided, two graphics front and back or up to four graphics so you can customize the graphic to each side of the podium.  Wrap around graphics are the least expensive and offer the most immersive branding whereas individual graphics allow the ability to change out specific graphics as needed leaving others evergreen / unchanged.  
 
The EPVC top  can be made with a plain color or durable print of your choosing.  We can add header graphics with single or multiple uprights at the exact height you need for your display.   
Podiums can also be made as Pillowcase graphic podium / pillowcase graphic counter or as Charisma SEG graphic podiums / Charisma SEG graphic counters / Charisma SEG Podium / Charisma SEG Counter.
 
Once we understand your needs, we can provide advice as to the graphic solution that may best meet your needs, marrying your podium with the ideal graphic media.
 

Podium Frame Options  

 
Testrite Podiums can be made with aluminum or steel tubing.  Aluminum tubing is lightweight, whereas the steel option is going to offer tremendous strength. When designing your podium, share with Testrite how you intend to use your podium. We can design in reinforcement hardware including, crossbars, steel brackets, and more to enhance stability or the ability to hold a specific amount of weight. A recent example had us including extra crossbars under the counter surface to support the weight of appliances for use as a portable branded demonstration table / portable demonstration table. Steel or aluminum shelves can also be built into the frame.  



 
During the design process, let us know if you are going to be using the podiums for permanent or portable installations and we can provide you with suggestions to suit your design and intended use including simple design elements like wheels, if you are looking for a portable solution.  We can also add leveling glides.  Leveling glides ensure that the podium is off the floor, keeps the graphic clean, and can account for uneven surfaces.   
 

Backlit podiums

Backlighting podiums can be an option, helping your graphics to POP and grab even more attention. Our portable, lightweight, plug and play Torpedo lights can be added to many podium designs, requiring only one power cord, and easy portability.
 

Podium With Removed Rear Crossbar

We’ve all been in uncomfortable situations. Selling behind a fully wrapped rectangle can be uncomfortable. Where helpful, we can manufacture podiums that have the lower rear crossbar removed, providing a sales associate table / brand ambassador table that your team member can slide their feet under. These make it easy for staff to stand behind the podium without stepping on the frame.  Whether you choose the standard or footstep design you can still get a custom podium with all the accessories you need without compromising the graphics integration capabilities.  

 

Portability & Set Up 

One of the other popular customization options is designing how you want to build your podium on site.  Testrite can design it so you can put it together without any tools, or if you’re OK with a tool being required, that can often save on cost.  Either way, Testrite’s custom podiums are easy to transport, set up and take down so associates can use them with ease. 
 
In fact, the ability to transport Testrite’s custom podiums are a huge benefit to sales reps, trade show reps, and businesses who travel to trade shows, offer pop up shops, or just want greater mobility.  Testrite has podium designs that can fit in a small carry bag and weighs as little as five pounds.  We have a variety of carry bags and cases available.  Pop up podium, portable sales podium, lit portable sales podium.
 

Other Popular Customizations

At Testrite Visual, custom is our speciality and we do it faster and easier than anyone else.  Our custom podium stands can be made with LIT graphics using our torpedo lighting.  Customers can also ask for custom colors using our PMS color match and powder coating system.  For custom podiums that will be used as a sales tool, Testrite can provide easy to attach countertop and literature holders.  Like your podium, these accessories can be branded too with 3D printing, graphics, and product imprinting.  
 

How to Use Testrite Custom Podiums

 
There are an estimated 13,000 trade shows annually in the United States and 20,000 Trade Shows annually internationally (https://writersblocklive.com/blog/trade-show-statistics).  Having a high quality, branded podium, with a literature stand, and custom logo graphic for your sales team or visitor kiosk, is a clean and organized way to save room in the standard trade show booth.  But trade shows aren’t the only application for Testrite podiums.  Other installation options include: 

• Promotional Product Counters  
• Demonstration Tables 
• Credit Card offers sign up tables 
• Reward Programs sign up tables 
• Portable tasting stands for liquor and wine  
• Branded recruiting tables for college fairs and job fairs
• Cell phone sign up station 
• Pop up shops 
• Point of purchase counters  

 
Testrite Visual has a talented team of product specialists available to help you design the right podium for your project.  
 

Why Testrite 

 
Testrite Visual is a US manufacturer of high quality visual display solutions.  As an American manufacturer with 100 years of tooling and know-how, we have many ways to make a podium depending on what your project requires. 
 
Unlike off shore and high volume display hardware manufacturers, Testrite offers very low minimums even for custom orders like custom podiums.  Podiums are available with 25 or more as a custom order.  We can also accommodate large orders of 250-500 or even 2000.  No one else can do custom podiums in that quantity. For customers who only need one podium, we even have a solution for you with our standard plastic podium and exhibit case.   
 
Testrite offers national and international shipping with logistics support from start to finish.  We also optimize packaging to reduce shipping costs.  We can drop ship for print partners and/or work as part of a team to coordinate nationwide rollouts for big brands.  
 

About 

Testrite Visual is Testrite Visual is an elite manufacturer of visual display solutions for local and national retail store brands.  Their team of design, visual merchandising experts, and engineers strive daily to look for new ways to make their retail visual display solutions even better. As a fourth-generation, 102-year-old family-owned and operated business and American manufacturer, we focus on providing hardware and solutions to integrate graphics into the retail environment.   To learn more about Testrite’s contact Testrite today.

Charisma Air Is Here

Innovative, Value driven, American made since 1919. Customization and speed are our specialties!

This month we are going to focus on a growing product line: Halos ™ and Halo Rails ™.

There are many decisions that go into an effective Visual Merchandising Plan. Designers must consider every little detail from the moment the customer arrives at their store. What’s the path for customers looking to complete a BOPIS purchase? What path do we want consumers to follow for in-store purchases?  What will grab shoppers attention to draw them deeper into the store or compel a purchase? 

 
At Testrite Visual, we work with Visual Merchandisers to design and execute effective strategies for your retail customers and your priority to create the best design plan that considers a 360-degree view of the customer experience. One that will maximize horizontal and vertical spaces to grab attention to deliver customer messaging.  One of the best ways to maximize vertical space and draw customers deeper into the store is through hanging graphics and hardware.  
 
Testrite Visual has a broad category of hanging hardware solutions.  This month we are going to focus on a growing product line: Halos ™  and Halo Rails ™.  
 
Halos ™  are circular 3 dimensional aluminum structures wrapped in tension fabric. Halo Rails ™  can be circular, straight, or curves/arcs, and provide a top and bottom rail for styrene or pole pocket fabric graphics.  We’ll dive into each one to give you more details. 

 

Straight Rail System 

Halo Straight Rails™ kits use top and bottom aluminum profiles with graphic holders and sliding hanging hooks.  The sliding hanging hooks make for an easy installation process.  Halo Straight Rail™ is available from 24” up to 72” standard.  If you need custom or longer lengths, or multiple sections, we offer custom capabilities with low minimums of only ten units.
 
Halo Straight Rails™ are a great straight banner hanging system for use in retail environments or Trade shows, providing an attractive and simple method to display long Styrene graphics or long Pole Pocket in a finished manner. The bottom rail hanging down serves to help “stretch” straight the graphic. The length of graphic is up to you, as the top and bottom rails are connected via your graphic.
 
When ordering, customers can specify Fabric Hemmed Graphics or Styrene Graphics.  Fabric Hemmed Graphics use included plastic dowels which are hemmed into pole pocket graphics.  The Styrene Graphics hang from internally placed screw spacer sets which are included in the kit. We do also offer a staple on plastic U extrusion for our Halo Straight Rails™, though these are “custom” order items.
 
As a US manufacturer, custom is our specialty.  Testrite Visual is also equipped to handle custom orders including super large custom structures and sizes with low minimums. Custom color banner hanging systems are also available.

Curved Shape System   

Testrite Visual offers three Curved Shape systems.  Halos™, Halo Rails™, and the new Mini Halo Rails™.  
 

Halos™ 

 
Halos™ is our original curved shape tension fabric graphic system.  The hardware practically disappears behind your graphics.  These mated circle frames are great for retail, tradeshow, and industrial applications. Graphics are typically provided for the outside of the ring, with the inside open, allowing for the same or differentiated graphics on the inside and the outside. On brand messages to customers on the inside of the ring where not everyone will look allow a convenient avenue for creativity ideal for the Social Media generation looking to post with a #hashtag.
 
Halos™ are offered in two styles; the standard Halos™  or the tapered design.  The standard Halos™ are made with an equal diameter on the top and bottom. The Tapered Halos™ feature a larger diameter top and a smaller diameter bottom. Custom diameter and custom height Halos™ round stretch fabric structures are both available.
 
Whether you order the Straight Halos™ or Tapered Halos™ , this hardware is made from high-quality aluminum with a satin anodized finish.  Steel Eye Bolts are included and units should be professionally installed.  To make installation easy, the Halo ™  units come with swage and spring button assembly with easy coded connection points.    
 
Halos™ integrate well with other hardware. We offer Hanging Harnesses as well which allow our circular structures to all hang from a single point. This cuts down on installation time, only needing to hang from a single point, and it can allow the Halos™ to spin, either on a motor you supply or with ambient airflows. Other complementary accessories including adjustable hanging cables are an easy add on to any order to make sure you have everything you need.  
 
Our Halos™ are suspended aluminum tubular frame structures which hold stretch fabric graphic circular structures. This unit can be made with a companion pillowcase graphic featuring beautifully printed stretch fabric, which should be ordered at the same time to ensure a perfect fit.  However, the Halo™  is also sold as a hardware-only unit.  If you are supplying your own graphics, we recommend purchasing the frame first, and then ensuring your printer or printing operation has the frame on hand at the time the graphics are being finished to ensure the right fit. Graphics can be digitally printed or provided in a single color to match a Pantone.




 

Halo Rails ™ 

 
Halo Rails ™ are an innovative and affordable hanging hardware unit that makes it easy for you to maximize your vertical marketing space.  Halo Rails™ are available standard from 6’ in diameter up to 12’ in diameter giving your brand a large canvas upon which to paint your message and grab your customer’s attention.
 
Halo Rails ™ are made from high-quality aluminum with a satin finish.  Halo Rails™ are curved to form circles. They include both a top rail and a bottom rail, with the height dictated by your graphic.
 
One of the benefits of the Halo Rails™  is that you can order them for fabric or styrene graphics.  When ordering for fabric graphics, Testrite provides a dowel for use inside the pole pockets and of your graphic. When ordering for styrene graphics, Testrite provides a U shaped plastic extrusion for you to staple to the top and bottom of your graphic.
 
The Halo Rails™ round hanging banner system is lightweight, easy to assemble and no vertical struts are needed.  During the manufacturing process, we attach matching eyebolts to make hanging easier.   You can also  reposition the eyebolts as needed. These units can be installed hanging from each of the eye bolts individually, or purchase a hanging harness accessory to hang the entire structure from one point.
 
Looking for something custom? We offer PMS color matching, custom shapes, custom sizes, and more! 
 

Mini Halo Rails™ 

 
In May 2022, Testrite Visual released a new, mini version of the popular Halo Rails™, aptly named the Mini Halo Rails™.  Like its predecessor, the Mini Halo Rails™ have many of the same benefits but with a new smaller look!  
 
The biggest change with the Mini Halo Rails™ is that it has a much smaller profile than the original Halo Rails™.  There were two primary reasons why Testrite Visual developed this product.  The first was in the interest of maximizing the raw materials which are getting more precious, to help save our customers money.  If we can provide a similar product with the same capabilities at a lower cost, while maximizing raw materials, that is a win for everyone!  The second reason is we know our customers want the focus to be on the graphic message, not the hardware. A slimmer hanging rail means less hardware to see and more attention to your message.
 
Graphics integration is at the heart of everything we do at Testrite, and the Mini Halo Rails™ are no exception.  Customers still have the option to choose styrene or fabric graphics for units from 6’ in diameter up to 12’ in diameter, but with the added benefit of a smaller profile. 
 
The Mini Halo Rails™ ships unassembled for low-cost shipping and adjustable bolt assembly attachments are included.  
 

LIT Halos™ 

Testrite Visual is always looking for ways to make our hardware even better with continuous innovations in shapes, sizes, colors, and graphics integration.  Now, we are excited to offer LIT Halos™. These backlit circular stretch fabric graphic structures POP! These lit tension fabric structures can be show stoppers. These bring together our durable hardware, beautiful dye sublimation printed graphics AND LED lighting, all in one unit.
 
Testrite’s LIT Halos™ features high-efficiency LED Torpedo Lights.  The torpedo design extends lighting in all directions, providing an incredible visual effect for your graphics! Each individual light offers 5000 lumens! The lighting units are ETL-listed lighting units and feature a daisy chain design so only one power cord is needed for up to 6 lights.   The number of lights per unit will depend on the size of the unit.

Lit Halos™ are custom and available for quoting by our sales team. Lit Halos™ features a drum fabric cover design. Keep in mind that with a drum fit graphic, you’ll want to coordinate with your safety teams to ensure there are no sprinkler coverage concerns that need to be addressed.
 
Keep in mind that many of our products are available with lighting accessories so just ask if you need something in addition to our LIT Halo Rails ™. 
 

Related Solutions

 
Similar to the Halos™, our Circle Moons™ are a single-layer circular aluminum tube structure for stretch fabric graphics. These are available for mounting parallel to the ceiling. They can also be a popular choice for projecting onto round screens by ordering the Circle Moons™ with eye bolts to allow for hanging vertically / perpendicular to the ceiling, and wrapping the Circle Moons™ in white stretch fabric.
 

Ordering & Shipping 

 
Testrite Visual has a great e-commerce-enabled website where you can easily browse, shop and order all your Halo Straight Rails™, Halo Rails™, Mini Halo Rails™, or Circle Moons™  right online.  But, if you need something custom, have questions, or just want to talk with one of our product specialists, we have a dedicated team of experts ready to help you.  Reach out today to discuss your project.  
 
Testrite offers national and international shipping with logistics support from start to finish.  We also optimize packaging to reduce shipping costs.  We can drop ship for print partners and/or work as part of a team to coordinate nationwide rollouts for big brands.  
 
About 

Testrite Visual is Testrite Visual is an elite manufacturer of visual display solutions for local and national retail store brands.  Their team of design, visual merchandising experts, and engineers strive daily to look for new ways to make their retail visual display solutions even better. As a fourth-generation, 102-year-old family-owned and operated business and American manufacturer, we focus on providing hardware and solutions to integrate graphics into the retail environment.   To learn more about Testrite’s contact Testrite today.
 

Two New Hanging Hardware Signage Structure Solutions from Testrite Visual 

 
Hackensack, New Jersey - Testrite Visual Products is pleased to announce two new ceiling hung visual displays.
 
Testrite is an elite manufacturer of visual display solutions for local and national retail brands and stores.  Their team of designers, visual merchandisers, and engineers strive daily to look for new ways to make their retail visual display solutions even better.  Over the last several months they have been focused on optimizing the already popular Halo Rails™.  Now, Halo Rails™ are available in a new smaller size - introducing Mini Halo Rails™! 
 
With Mini Halo Rails™, retailers have an even slimmer profile option to hang circular or long straight styrene and pole pocket fabric graphics from their ceilings. The narrow profile helps keep the focus on the graphics, not the hardware.  Mini Halo Rails™ are made with the same popular adjustable bolt assembly as our full size system, and utilize the same graphic attachment methods.   Mini Halo Rails™ also uses less material and is lighter weight.
 
Testrite is also excited to announce LIT Halos™, offering the opportunity to amplify these attractive stretch fabric structures with lighting.  Customers can add High-Efficiency LED Torpedo lighting to Halos™ to really grab the attention of in-store consumers or for those at trade shows.  
 
“At Testrite Visual, we believe that the best hardware does its job, holds up over time, and fades behind the graphic putting your message first,” says President Jeffrey Rubin. “Testrite remains committed to retail visual innovation and meeting the ever-changing demands of leading retailers and brands who want to stand out in a competitive market and believe in the importance of using exceptional hardware.”
 
Testrite Visual works with brands and retailers of all sizes. Testrite partners with many to be their in house source for prototypes and in store environmental visuals. With no or low minimums, shipping and logistics support for nationwide and global rollouts, and US Manufacturing, Testrite has a differentiated offering in the marketplace.  
 
For more information about Halos™, Halo Rails™ and other hanging graphics hardware, visit www.testrite.com. 
 
ABOUT 
 
Testrite Visual is a fourth-generation family-owned and operated business and American manufacturer focused on providing hardware and solutions to integrate graphics into the retail environment.