News & Views

The New American Eagle Banner Stand Combines Elegance with Durability

The New American Eagle Banner Stand Combines Elegance with Durability

The New American Eagle Banner Stand Combines Elegance with Durability
Testrite has long been an industry leader in visual merchandising hardware, copied often, never replicated. Our innovative designs and our reputation for quality are why customers continue to come back to us again and again. 
Competitors will once again find themselves lagging behind Testrite with the release of the new American Eagle Banner Stand. In this article, we will show you exactly how the American Eagle Banner Stand soars above the competition’s knock-offs every time. 

What Is a Banner Stand?

You’ve seen them on social media, at trade shows, during grand openings, red carpet events, and galas. Essentially, a banner stand is a large, fixed banner that can help you draw attention to a logo or graphic and can be used as an attention-getter or photo backdrop, often referred to as a Step and Repeat. Step-and-repeats enable your brand or logo to shine, providing the backdrop for photos both by Press and event goers. A well-placed banner puts your company or message in the center of attention for maximum visibility and attention.
 
What does the competition bring to the table? We always say, if you see duct tape on a stand, it’s not a Testrite product. Cheap imports fall apart, they may only work once (if at all), they’re often under-sized, and they sag. Testrite manufactures the definitive industry leading adjustable grand format banner stand. Now, we are building on that success with a new high end, upscale, large format banner stand that’s built to wow. 

The American Eagle Banner Stand 

Testrite is the original designer of the large format banner stand. Our latest model, the American Eagle, once again will create the “WOW” factor at your next event. 
 
Available in four different widths and three different heights, you’ll find just the right size for your company and event. When ordering, you can choose between the following:

• 5’W x 6’H and 5’W x 8’H
• 6’W x 6’H and 6’W x 8’H
• 8’W x 6’H and 8’W x 8’H
• 10’W x 8’H and 10’W x 10’H

 
The stand’s Jumbo Pole Pocket and 1 ¼” diameter crossbars also make it fast and easy for anyone to install and prevent graphic sagging for a clean and elegant look. 
 

 

What Makes the American Eagle Different?

For over 102 years Testrite has stood by the mantra “Made Rite”.  The American Eagle Banner stand is no exception.   We have been crafting the most stable and beautiful banner stands for over thirty years.  We know the look our clients desires, and incorporate this input into each and every design as well as testing of our construction.  
 
Testrite American Eagle Banner Stand outshine its competitors. For one, it can’t be beat when it comes to quality. Businesses that need a large-format banner stand need one that is going to stand up to the multiple setups and teardowns that it’ll endure over its lifetime. With heavy duty steel bases, solid aluminum bushings, and fewer sections, the unit is the most rigid banner stand we have ever made.
 
Another important feature of the American Eagle Banner Stand is that it's lightweight. While durability is essential for any product that is going to be transported to various locations and events, so is the ease with which it can be transported. We don’t believe that easy-to-carry means needing to use cheaper material. Made of aluminum alloy, the stand doesn’t require a team of strong-armed individuals to transport it and set it up, yet it has the sturdiness and durability needed to withstand being moved frequently. Attractive oval Steel bases provide weight where you need it.
 
The American Eagle also stands out from the competition by placing emphasis on aesthetics throughout its design. The American Eagle is constructed with fewer sections, which provide a more rigid and solid look to your graphic, minimizing sag. As a fixed-width banner stand, the American Eagle also allows for less adjustability. What that means is you know that you will have a consistent look no matter who is setting it up, whether it’s their first time or 21st. 
 
The American Eagle Banner Stand boasts the following features:

• Pole Pocket graphic mounting
• Attractive recetrack oval steel weighted base
• Satin Finish with Aluminum Pucks
• 8' & 10' wide sides in 2 sections 
• Heavy-duty solid aluminum joiners between split sections
• Fixed height and width for consistent presentation
• Uprights have slotted bottom to allow for graphic tensioning

 
Finally, our completely made in the USA banner stands are shipped to you, knocked down for cost-efficient transit. 
 

The Pandemic Impact 

In our industry we know that cheap imported knockoffs are out there.  While low prices are attractive, everyone in this industry knows you get what you pay for, and Testrite’s products deliver US Made quality you can count on. While an import may work once (no guarantees), Testrite products are built to last, which is why they include a Limited Lifetime Warranty.
 
Enter the COVID19 pandemic, a worldwide phenomenon that through the global logistics network into a frenzy.  Containers cannot ship or are being delayed in customs.  Some containers are waiting for months to be accessed even after they land at the US port.  
 
Throughout this experience, more and more businesses are returning to American made reliability and our easy access, quick lead times, and US based sales and support team has never been so popular. 

What Makes Testrite Different?

There’s a lot about our business and manufacturing practices that make us stand out from products that are made and shipped from overseas. 
 
Testrite is proud to be a US-based manufacturer for all of your visual merchandising hardware, displays, and graphics. We do everything in house from the initial design and prototype, to the manufacturing and welding, to shipping and logistics.  
 
For over 102 years, we have made smart and reliable products to solve all of your hardware needs, from banner stands to drop-in frames to hanging graphic hardware and everything else in between. Smart, reliable, made “rite” for 100 years.  Fill out a custom request form today to talk about your display needs or shop online at our website offering a convenient and comprehensive shopping experience. Whether you need a custom banner stand for step and repeat events, or a red carpet long pop up banner stand, Testrite’s US Made Quality has your back.    
 
For more information about how our American Eagle Banner Stand can help your company with visual merchandising, visit our website for a convenient and comprehensive shopping experience. 

No Delays Buying US Signage Hardware

Testrite Visual Merchandising Displays Combat Global and US Supply Chain Constraints

 

Testrite Visual Merchandising Displays Combat Global and US Supply Chain Constraints 

 

For over 100 years, Testrite Visual has been manufacturing in the USA. Testrite is the premier source for visual merchandising hardware and graphics for design, retail and manufacturing partners, but in 2020 Testrite also saw a sharp increase in custom requests and orders for merchandising displays.  

True US Manufacturer - One of the few

By 2020, we’d all grown accustomed to hearing about plant closures and manufacturing businesses shutting down. Testrite has seen it, as suppliers decide either due to lack of demand or a disinterested next generation in family business, many US Manufacturers have shut down.

 

Testrite has remained a focused US Manufacturer. While others chose to import, Testrite has differentiated itself by continuing to invest in adding manufacturing capabilities to service it’s core customers. That’s included laser cutting, automatic screw machining, swedging, custom powder coating, electrical welding, and much more.

 

In 2020, Companies that knew Testrite as their signage manufacturer increasingly began approaching Testrite to manufacture merchandising displays. While not every project is a good fit, Testrite in 2020 completed numerous merchandising display projects which were incredibly  well received.

What differentiates a Testrite Merchandising Display?

 

Graphic branding is at the core of everything we do at Testrite. Testrite’s merchandising displays are built to accept graphics, with branding at their core. 

 

In terms of materials, while wire fixtures are cheap, they also look cheap. Testrite displays are build from steel sheet and steel tubing. While this adds to the cost, the displays look and feel substantial and customers have confidence these displays will last. Because of how they’re built, Testrite’s displays can handle significant loads. One recent project was designed to hold 65 lbs per shelf on a cantilevered display. The end user was thrilled with the outcome.

The Role of Visual Merchandising Displays

 

The right merchandising displays will promote your brand, fit with store aesthetics, and most importantly, attract the right customers. Testrite’s graphic centric design approach allows brands to create focused messaging.

 

Insurgent brands looking for their first retail placements may not be able to finance a nationwide rollout with thousands of locations. With our US Manufacturing, Testrite can start small with as few as 50-100 custom merchandising displays at a time (minimum quantities can vary based on the exact design). This helps enable young brands to grow without needing to bring in container loads full of unproven displays from overseas, only to find out they’re junk. Testrite can help your brand’s product look better than ever, speak to your customer clients, offer a convenient shopping experience while working with the existing layout of the space.  The best way to do all of this is with the right merchandising displays and hardware.   

 

The quality of your visual merchandising displays and hardware is a representation of the quality of the brand, and the right display will last instead of needing frequent replacement.  

 

Whether you need a display to hold a window, water bottles, coffee, or other FMCG items, Testrite is happy to work with brands to define whether and how Testrite can develop a unique US Made Merchandising display for your brand.

US Made Visual Merchandising Displays

Despite, and perhaps as a result of the pandemic, entrepreneurs and innovators continue to emerge. They, along with existing businesses are developing new products, processes, and capabilities especially for popular industry categories like touch free checkout, consumer goods and construction and remodel.  

 

Testrite was proud to manufacture and be a part of multiple successful rollouts in 2020 including: 

 

 

• Visual merchandising hardware to display windows and architectural products 
• Self Checkout Kiosk for a cafe https://www.testrite.com/about/blog/5/183/self-checkout-kiosk-case-study/  
• LIghtweight gift box holders 
• Display hardware for home good like glasses

 What was unique is it was all US made, a rarity in today’s market, but a critical advantage during a global pandemic. 

The Global Supply Chain 

Setting up the global supply chains in hotspots like China took nearly 20 years, and the process is risky and expensive requiring investment in AI technology, 24 hour monitoring and expanded logistic management.  Global sourcing for visual merchandising hardware and displays may reduce overall cost,but it also means longer lead times, prototype development delays, and in the case of a global pandemic lockdown of goods, which is where the real issues arose during 2020.  

 

As a result of the disruptions to the global supply chain because of COVID19 Testrite has stepped up to offer expanded hardware solutions and services. Testrite is your US based manufacturer for all your visual merchandising hardware, displays and graphics.  Smart, reliable, made “rite” for 100 years.  Fill out a custom request form today to talk about your display needs or shop online at our website offering a convenient and comprehensive shopping experience.     

Working with Testrite 

Working with Testrite Visual on your visual merchandising display is easy.  We are US based and you can call or email us, or fill out our convenient custom request form online.   We can prepare prototypes in days, not weeks, and we have low minimums which makes it easier and more affordable to roll out new products especially in early development when additional modifications may be needed.  Our 140,000+ square foot state of the art manufacturing facility is located in Hackensack, New Jersey and everything is US made which means quicker lead times.  We are 99% vertical integrated which means we own our supply chain, no middle man, which reduces cost and lead time too.  We also help coordinate logistics to any location nationwide.  We can work on projects large or small to support individual set ups or nationwide rolls out.  Our team is here and ready to help!

 

Testrite Expands Manufacturing for Visual Merchandising Displays During Global Supply Chain Disruptions

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