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Visual Display Solutions for Bank Renovations and Expansions

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Visual Display Solutions for Bank Renovations and Expansions

Are you a bank looking to create an immersive, relationship enhancing, and visually stunning experience for your customers? Look no further! In today's rapidly evolving world of banking, the importance of captivating displays and effective merchandising cannot be underestimated. That's where Testrite Visual steps in – the ultimate solution to bring your vision from concept to reality. Join us as we delve into the fascinating journey of how Testrite Visual helps banks transform their spaces into awe-inspiring environments that leave a lasting impression on both existing and potential customers. Get ready to witness the power of design, innovation, and cutting-edge technology that will revolutionize your banking experience like never before!

How Banks Do Business

Recent research shows that there are 4,236 FDIC- insurance commercial banking institutions in the United States alone, and 71,266  commercial bank branches. Larger brands like Bank of America, Chase, and Citizens are in the process of, or have already begun expansions into new markets in recent years.  And, according to the FDIC, in 2021, 81.5% of US households were fully banked and engaging with the bank services. This means a huge pool of potential customers and business!

 

Teller banking services have been the primary point of service for customers. Despite sharp growth in mobile banking services from 15% in 2017 to 43% in 2021 there are still only roughly 350 digital banks, with no teller services. Instead of moving to a digital banking only platform, most banks, credit unions and financial institutions are embracing digital and mobile technologies while still delivering in-person teller services. Teller services have been a staple for many years. This traditional form of banking involves customers physically visiting a bank branch and interacting with a teller to conduct their financial transactions. While virtual banking has gained popularity in recent years, there is still a demand for the personal touch that comes with face-to-face interactions. Teller banking provides customers with a sense of security and reassurance. It allows them to discuss their financial needs and concerns directly with knowledgeable professionals who can offer guidance and advice. From depositing checks to withdrawing cash or requesting loans, teller services cater to various customer needs.

 

Tellers often play an essential role in building relationships between banks and their clients. They provide personalized service, getting to know customers on a first-name basis and understanding their unique financial goals. This level of interaction fosters trust and loyalty among clientele.

 

Despite the rise of digital alternatives, many people prefer the familiarity of telling banking when it comes to managing their finances. The physical presence creates peace of mind as they witness every transaction taking place right before their eyes. As people continue to engage in teller banking services and in-person banking services, visual display will play a pivotal role in shaping the bank culture and the customer experience. And, experts agree that the next generation of banks will thrive when they organize their business around distinct customer needs - including how a customer wants to do business with a bank.  Studies show that there are specific populations who prefer mobile banking to teller banking and vice versa. Banks are best served, and competitively positioned when they focus less on being a one-stop-shop, and do a better job identifying and engaging customers and their unique needs - a precedent being set by modern banking startups and tech companies in an estimated $20 trillion dollar opportunity.

 

Considerable effort goes into creating the assets that will help promote banking services for both in-person teller, and mobile banking services.  While the mobile banking system is best designed by IT and digital marketing experts, the in-person teller experience is best designed by visual merchandisers and bank designers who know that banks today face new competitive challenges. These challenges are best met with a comprehensive and well-designed visual merchandising plan that uses a combination of promotional, branding, entertainment and informational content that greets customers as soon as they come into the bank parking lot.  

 

Testrite Visual is uniquely suited to work with bank visual merchandisers to assist with design, development and production of visual display, visual communication and visual presentation solutions that grab attention, drive foot traffic and promote sales and revenue.     

Introduction to Testrite Visual 

Testrite Visual is a leading provider of display and merchandising solutions for the banking industry. They are a 104 year-old, fourth generation, family business with over 50 years of experience in the retail industry. This experience has helped them become a display expert to help banks bring their vision to life through creative and innovative displays.

 

In today's competitive market, it has become crucial for banks to stand out and make a lasting impression on their customers. This is where Testrite Visual's expertise comes into play. They understand the importance of creating an appealing and engaging environment that not only attracts customers but also effectively communicates the bank's brand and values. 

Design and Product Services for Banks 

We know how much time, attention, and teamwork goes into designing a new bank, remodeling an existing bank, and updating branding and promotional content.  That is why we offer comprehensive consultation, sales, and design services to assist our clients through the visual display development process.  

 

1. Design consultation

 

The first step in bringing any vision to reality is understanding it thoroughly. Testrite Visual offers design consultation services to help banks conceptualize their ideas and create a detailed plan for execution. During the initial consultation, we will discuss your ideas, inspirations, and any specific requirements or challenges you may have. We encourage open dialogue where our clients can freely share their thoughts while we listen attentively to gain valuable insights into their needs. Our experienced retail display designers will also ask targeted questions to uncover any potential obstacles or limitations that need to be addressed early on.

 

Once we have a clear understanding of your vision, we move onto concept development where our team puts pen to paper (or mouse to screen) to bring your ideas to life visually. Using state-of-the-art technology such as 3D rendering software, we create detailed renderings (volume permitting) of custom design solutions we will manufacture in house.

 

Our team at Testrite Visual prides itself on its creativity and out-of-the-box thinking when it comes to conceptualizing designs. Their team of experienced designers works closely with clients to understand their goals, target audience, and budget constraints. We can even prepare product mockups and prototypes to assist with design and development.  

 

 

 

2. Standard and Customized displays

 

We know that each bank has its unique branding and messaging requirements, which need to be reflected in its displays. This is why Testrite Visual provides over 2000 standard display solutions, over 350 of which are available for same-day or next day shipping!  

 

Design and creation of retail banking displays is a crucial aspect of bringing a bank's vision to life through display and merchandising. These displays serve as the physical representation of the bank's brand, values, and offerings. Therefore, it is essential to have them designed and created with utmost care and attention to detail.

 

At Testrite Visual, we specialize in designing and creating displays that not only meet our clients' needs but also exceed their expectations. Our team of experienced designers and craftsmen work closely with banks to understand their specific requirements, brand guidelines, and target audience. The design process begins by collaborating with the client to gather all necessary information about their vision for the display. We take into consideration factors such as location, space availability, budget constraints, target demographic, and overall aesthetic appeal. Our team then conceptualizes multiple design options based on these details.

 

Once a design is approved by the client, we move on to the creation phase. Our skilled craftsmen use high-quality materials such as metal, wood, acrylics, fabrics, lighting elements, etc., to bring the concept to life. We ensure that all materials used are durable and well-suited for long-term use in a banking environment.

 

One of our core strengths at Testrite Visual is our ability to incorporate branding elements seamlessly into our custom displays. This includes using logos or taglines in strategic locations within the display or incorporating brand colors into the design scheme.

 

We also offer various customization options for our clients' displays such as interchangeable graphics. We recognize that one size does not fit all when it comes to display solutions for banks and the importance of customized display options that are tailored specifically for each client's needs. This is why we offer custom visual display solutions for banks. This includes custom sizes, color colors with PMS color matching and custom color powder coating, custom accessories and functionality solutions. 

 

3. In-house manufacturing

 

To ensure high-quality standards and timely delivery, Testrite Visual is a US manufacturer with a state of the art manufacturing facility equipped with state-of-the-art technology in Hackensack, New Jersey so we have full control over the production process, resulting in superior quality products at competitive prices. This also means faster lead times for your indoor A Frame, faster shipping for your outdoor A Frame, faster quotes for your aluminum A frame, and US based customer service. 

 

4. Installation & Graphic Change Out Simplicity

 

Testrite designs all of it’s products with transportation, setup, and graphic changeouts in mind. Our display solutions can often be setup by store associates, saving on expensive construction labor. Where professional installers are used, the simplicity of our designs helps minimize the amount of time installers spend setting up the branch’s visuals.

 

Graphic change outs are easy across Testrite’s product range. Pair nearly any of our graphic frames with a perimeter signage rail, and frames can easily be removed from the wall to make change outs without a ladder simple and easy.

 

Due to the unique nature of our displays, maintenance takes on a whole new meaning. We use high quality aluminum and recycled steel to make most of our displays which means that they are designed to LAST and be used again and again. Maintenance becomes more about swapping out your graphics and less about needing to buy new hardware.  

 

Steps involved in bringing a bank's vision to life through display and merchandising

There are several important steps involved in bringing a bank's vision to life through display and merchandising. At Testrite Visual, we have years of experience in helping banks and financial institutions transform their ideas into tangible displays that effectively communicate their brand message and attract customers. In this section, we will walk you through the key steps involved in our process to help you understand how we can bring your bank's vision to life.

 

Step 1: Understanding the Bank's Vision

The first step in any successful display and merchandising project is to gain a thorough understanding of the bank's vision. This involves meeting with key stakeholders, such as marketing teams and where possible branch managers, to discuss their goals, design areas, and budget. By understanding these factors, we can develop a clear idea of what the bank wants to achieve through visual displays.

 

Step 2: Design Concepts

Our sales team has decades of experience in visual display and visual merchandising so once we have a solid understanding of the bank's vision, our team of product and sales professionals will begin helping you develop concept ideas for each display. This stage involves brainstorming ideas and creating mock-ups or sketches to present to the client for feedback. Our experienced designers use their expertise in both design principles and retail psychology to create visually appealing displays that effectively communicate your brand message. We can also provide technical drawings, prototypes and samples to help with selections and specifications. 

 

Step 3: Product and Materials Recommendations and Selections

Choosing the right materials is crucial in bringing a display concept to life. At Testrite Visual we use high quality aluminum and recycled steel for our displays. We can also work with a variety of graphics from traditional paper graphics, styrene graphics, Charisma SEG Fabric graphics, LIT graphics, NON-LIT graphics, backlit graphics, duratranse graphics, and other graphics upon request. We can recommend specific products based on the location, installation needs, and other considerations. 

 

Step 4:  Sales and Logistics Support  

 

For over 100 years we have been supporting businesses of all sizes, from mom and pops retailers and coffee shops to large national and international brands. We specialize in working with financial institutions and brands who conduct large regional or nationwide roll outs to multiple stores and location at once to ensure a seamless brand experience. We provide sales and logistics support and can blind ship and drop-ship solutions for our print and wholesale partners.

6 Best Visual Display Product Categories for Bank Renovations & Expansions   

 

Visual displays enable more personalized and targeted interactions with customers. In addition to educating consumers about available services, these displays can also guide them towards self-service kiosks where they can perform simple transactions independently without waiting in long queues at teller counters - streamlining operations for both the bank staff and customers alike.  

 

Our visual communication, visual merchandising, visual communication and visual marketing products make it easy to create a hybrid bank environment for tellers and customers that is both teller friendly and digital technology friendly.  Check out some of our BEST products.

 

1. Technology Stands & Kiosks for Banks 

 

Are you looking to incorporate technology like Ipads, computers, or other interactive screens into your banking environment? We have several Ipad stand products to meet your needs. Consider using our signature Ipad Stands which are available as free-standing or countertop Ipad Stand.  We also have a hybrid Ipad stand which allows you to incorporate the Ipad or other display technology with graphics and banners. We also have our Mercury Rectable Ipad Stand which allows you to use our patented Mercury Retractable Banner stand. We can also help you design a custom kiosk that will meet your needs. 

 

2.            Frames and Lightboxes 

 

Banks prefer to use a combination of graphics. This might include LIT graphics, non-lit graphics, SEG Graphics, and paper graphics and finding the right selection of frames that all complement one another can be a challenge. Four of our most popular graphic frames and lightbox solutions include:

·         LED SnapFrame Lightboxes for Banks. Use our wall mount SnapFrame lightboxes display beautiful LIT graphics. These frames use beautifully printed transparent graphics with near perfect light dispersion. Replacement graphics ship rolled up for easy change outs.

·         SEG Fabric Frames for Banks. Printed fabric graphics are an ideal choice for banks who want to extend a feel of quality and luxury to their display graphics. We have multiple SEG frames that are perfect for banks including our Inside Out Lightboxes, 3D Lightboxes, Single sided SEG lightbox, Double sided SEG lightbox and more. Explore all your options here.  

·         SnapFrames for Banks. Snap Frames are one of the most economical and easy to use display solutions for banks. No special tools required! Now bank associates can easily swap out their paper or rigid media graphics in less than 1 minute with our front load graphic frames. Use our free standing Snapframe, wall mounted snap frame or countertop snap frame which works with a variety of graphic sizes and types. 

·         SeeWell Frames for Banks. Our SeeWell frames make it easy to display paper graphics on your windows, glass doors, or as countertops. Instead of using unsightly tape or mounting putty which detracts from the beauty of the display, our Seewell frames help your message stand out!  

 

3.           Retail Safety Products for Banks

Many banks today incorporate retail safety solutions as a best practice in the interest of both tellers, employees and customers.  We offer several solutions that work great for banks!  First is our Hand sanitizer stands which works for multiple sizes of hand sanitizer dispensers and wipes. We also have countertop cashier shields and hanging cashier shields. These shields are an affordable solution when banks want to create a protective barrier between tellers and customers.

 

4.            Portable Displays 

 

Visual display solutions can include both static options, such as wall-mount snap frames and dynamic options like our Hercules Roll Around Signholders.  In addition to our Hercules stand, our Harmony Banner Stand is the perfect portable solution. Banks can set them up in the bank, or use them for business development at trade shows and events.  Our Harmony Air is the world’s best portable stand, and the only airline carry on compatible banner stands available.     

 

5.            Information Centers 

 

Information centers allow banks to display brochures, rack cards and other marketing and promotional material to their customers. We can design our hardware to suit your graphic and information display needs, or we can provide recommendations to guide your selections. The options available include our standard Evo Literature Holders, our Communication Centers. When you want to add graphics use our Information Centers or Economy Poster Signholders, which are so versatile! Pair graphics and literature with our SignPost literature stands.  

 

 

6.            Countertop Solutions

 

We have many countertop display solutions for banks to help improve the customer experience, communication and promotional messaging.  Options include metal shelf talkers which make a perfect solution for FDIC Signage. We have a variety of countertop display solutions for banks no matter what type of graphic is being used. Our Countertop LL Mounts make it easy to drop in your desired graphics and can be ordered as standard or adjustable. Our Arctop Signholder which adds shape and style. Explore all the options here. Our Wireform JHook stands lend a modern look with easy graphics installation. we even offer custom imprinting on hardware to help with branding. 

The importance of visual displays and merchandising in bank renovation and expansion

Visual displays and merchandising are essential elements in the process of bank renovation and expansion. They play a crucial role in catching the attention of potential customers, showcasing products and services, and creating a positive brand image. In this section, we will explore the various ways in which visual displays and merchandising can contribute to the success of bank renovation and expansion projects.

 

One of the first things that customers notice when entering a bank is its physical appearance. A visually appealing entrance can make a strong first impression and set the tone for their overall experience. This is where visual displays come into play – they can be used to highlight key features such as special promotions or new services, making customers more likely to engage with them. Visual displays also serve as powerful tools for showcasing products and services offered by banks. By using eye-catching graphics, signage, and interactive elements such as digital screens or touchscreens, banks can effectively communicate their offerings to customers. This not only helps in driving sales but also enhances customer engagement by providing them with an immersive experience. Effective visual displays help reinforce a bank's brand image throughout its premises. From window graphics to interior signage, every aspect of visual display should align with the brand's colors, logo, typography, etc., creating consistency across all touchpoints within the space. This creates a cohesive look that strengthens brand recognition among customers.

 

The keyword "visual display" refers to the integration of digital screens, interactive interfaces, and visually appealing content within bank branches. These tools deliver a combination of information that is both educational and entertaining and serves as a powerful tool to educate customers about various banking products and services while enhancing convenience and efficiency. 

 

Through strategically placed displays, customers can access real-time information on interest rates, investment opportunities, loan options, or even learn about digital banking solutions such as mobile apps or online platforms that facilitate seamless transactions. These captivating visuals not only grab attention but also generate curiosity among customers, fostering an environment conducive to learning and exploration. For example, visually illustrating complex financial concepts or processes through engaging animations or infographics, banks can simplify traditionally intricate topics like budgeting or retirement planning for all demographics – from students starting their first accounts to retirees seeking effective wealth management strategies. 

 

Ultimately, incorporating visual displays into traditional banking environments empowers customers by providing informative experiences that are visually stimulating yet easy-to-understand while transforming mundane tasks into engaging interactions. Please get in touch to speak with an expert in visual display solutions for bank renovations and expansions or visit www.testrite.com to explore all our products. Our website is e-commerce enabled, even for custom sizes, or you can submit a custom quote request to discuss a custom solution.  

 

ABOUT 

Testrite Holdings is an elite US manufacturer of visual display solutions and recognizes the importance of integrating graphics into Visual Merchandising, Communication and Presentation environments with graphics that grab attention and convey messages in a tasteful and effective manner.  Testrite has earned an extraordinary reputation for quality and reliability, durability, clean design, and providing value as a US manufacturer.  Customers leverage 100-plus years of experience, know-how, and existing tooling and Testrite routinely provides customizable solutions quickly and cost-efficiently. With a team of design, visual merchandising experts, and engineers, customers have the expertise they need from project inception to production and roll out with full logistic support.   To learn more about Testrite contact us today.