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The Future of Point-of-Sale Advertising: Testrite Visual's New Patented Steel Display Solutions

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The Future of Point-of-Sale Advertising: Testrite Visual's New Patented Steel Display Solutions

 

Every year, brands spend millions of dollars on visual displays to highlight their products, including point-of-sale (POS) advertising using fold out displays and in a world where attention spans are shrinking and competition is fierce, staying ahead of the game in retail marketing is more crucial than ever. That's why we're thrilled to introduce you to Testrite Visual's groundbreaking steel fold-out merchandisers - an innovative, and patented technology that will revolutionize how brands captivate consumers at the point of sale. Get ready for a deep dive into the cutting-edge technology and adaptive design options that promise to elevate your brand presence, boost sales, and leave lasting impressions on shoppers. Say goodbye to ordinary displays and hello to a whole new era of effective visual merchandising. Let's explore why Testrite Visual is leading the way towards an exciting future in POS advertising! 

Introduction to Testrite Visual's Steel Fold-Out Merchandisers 

 

If you're looking for a point-of-sale display that is both eye-catching and durable, Testrite Visual's steel branded fold-out merchandisers are the perfect choice. Made from high-quality steel, our displays are built to last and will be customized to match your brand identity. Plus, our team of experienced designers and visual merchandising experts, will work with you to create a unique and effective display that will help increase sales and drive traffic to your business. 

Advantages of Steel Merchandise Displays 

Steel displays are durable, so they can be used over and over again. They're stable, so they won't tip over easily if bumped. And, because they're made of steel, they're recyclable and made from steel with a typical recycled content of 60%. Steel also provides the ability to make precise and eye catching cut outs, giving the entire display a custom feel tailored to your brand’s assets.

 

In addition, steel merchandise displays can be customized to fit any space, with countertop, hand-on, 1-tier, 2-tier, 3-tier and 4-tier options available. Other displays are often limited to a certain size and shape, but steel displays can be made in nearly any size or shape you need. And, because they're custom-made, you can add your own branding or logos to them, both in the display design itself, as well as on the graphics.

Benefits of Testrite Visual's Steel Displays for Point-of-Sale Advertising

As the retail landscape continues to evolve, so too must the way businesses market themselves and their products. Testrite Visual's steel fold-up floor displays provide a unique and innovative solution for point-of-sale advertising that is sure to capture the attention of potential customers. 

 

These steel floor displays start from a patented European design and are made by Testrite, in the USA, from start to finish. Benefits of this new display technology include:

• •    Ships flat, cost efficient shipping ~ 50 displays per skid
• •    Unfold and set up in 2 minutes no special tools required, associate friendly 
• •    5x as much graphic space as a typical merchandiser
• •    Can hold merchandise as heavy as cases of wine 
• •    Rebrandable with store associate friendly graphic change outs
• •    Designed to be reused and restocked again and again 
• •    100% steel construction, made with 60% recycled content
• •    US made, get into stores FAST
• •    Uses up to 60% recycled content 
• •    Low minimum quantities 
• •    Available as 3-tier fold out displays or 4-tier fold out displays

 

Now visual merchandisers can replace old, bulky, disposable cardboard fold out merchandisers with high quality, steel, product merchandisers that are designed to be reused and restocked again and again for a better point-of-sale experience, often for hard line goods.

Examples of How Brands Are Using Steel Fold Out Merchandisers for POS Advertising

Whether it is Mickey Mouse waving children into the local Disney ™ store, Pepsi displays at Target, Lays potato chips at your local grocery store, the world's leading brands have replaced their low quality cardboard fold out merchandisers!  Now, they have seen, and experienced, the difference with POS steel displays.

 

Here are some examples of how brands are using steel displays for POS advertising:

 

1. Coca-Cola

 

Coca-Cola has used steel displays for POS advertising at various events, including the Olympic Games and World Cup. The brand has also used steel displays in gas stations, grocery stores and other retail partners. Coca-Cola's use of steel displays demonstrates the versatility of this type of display solution.

 

2. Ford

 

Ford has used steel displays to promote its vehicles at auto shows around the world. The brand has also used them in its dealerships as a promotional and informational tool. Ford's use of steel displays highlights the durability and portability of this type of display solution.

 

3. Nike

 

Nike has used steel displays for POS advertising at sporting events, in its stores, and in other retail locations. Nike's use of steel displays demonstrates the flexibility of this type of display solution.

Steel Fold Out Merchandisers Evolve with the Retail

Experience 

As the world of retail evolves, so too must the point-of-sale (POS) displays that merchandise products and services. In recent years, steel displays have become increasingly popular in the POS industry due to their many benefits. 

 

Some of the advantages of steel displays over traditional POS options include:

 

1. Durability - Withstands wear and tear better than other materials, meaning your investment will last longer. Buy once and then re-stock year round.

 

2. Flexibility - Can be customized to nearly any size or shape to fit your specific needs. The display itself becomes part of the branding, and is reinforced with printed graphics.

 

3. Portability - Lightweight and easy to transport, making setup and tear down a breeze. These displays can even be kept in a delivery truck alongside merchandise.

 

4. Eye-catching - Sleek, modern design is sure to grab attention and make your products stand out from the competition.

 

5. Re-Brandable - Whether you have multiple sub-brands, or quarterly messages, these stands can be easily rebranded on the top, sides, and shelves by store associates or merchandisers.

 

6. Greater customization – Steel displays can be fabricated in nearly any size or shape to meet the specific needs of a retail space. Whereas other displays are essentially rectangles, these displays can be made to match the design language of your brand.

 

7. Improved sustainability – Steel is one of the most recyclable materials on earth, so steel displays have a smaller environmental footprint than other types of POS solutions. Plus, our displays are made with steel that has ~60% recycled content, further reducing their impact on the planet.

 

Testrite Visual is a leading provider of steel display solutions, and we are constantly innovating to bring our customers the best possible product.

These displays have a 100 unit minimum qty, so they’re designed for large rollouts for brands and retailers.

Innovation in Metal Visual Display Solutions 

As a 104-year old, fourth generation, family owned business, Testrite Visual is committed to continuing to be a leader in the visual display industry.  One of the ways we do this is by using the best ingredients and manufacturing processes. 

 

We believe that better raw materials create better products that last longer, look better, and save money in the long run. While great design and manufacturing means easier set up, graphics integrations and an extended product life-cycle so visual display solutions can be used again and again. 
 

In addition to the steel fold up display merchandisers, Testrite Visual has a range of visual display solutions including bespoke shelving systems to magnetic signage. All visual display solutions are made from high quality aluminum and/or steel construction. We make every order in-house at our state of the art manufacturing facility in Hackensack, NJ.  

Working with Testrite For Steel Fold Out Merchandisers 

Working with Testrite Visual for your new fold out merchandisers has never been easier!

 

In-House Team 

 

We have visual merchandising experts and designers on staff to help our clients from design concept to completion, whether that is a CAD Drawing or a paper napkin! We help bring your design idea to life faster and easier.  We also have a nationwide team of product and sales experts.

 

Customized Branding

We work with Brand visionaries and visual merchandisers to finalize the exact specifications for your brandable fold out merchandiser including PMS color matching, powder coating, and logos. We can even imprint hardware upon request. 

 

Made “Rite” 

At Testrite Visual, we believe in relationships and making every product to our clients exacting specifications.  This is why we offer low minimums for our foldable steel merchandisers, with US-manufacturing quality backed by 104-years of expertise.  Thanks to the unique patented design, this steel merchandiser floor stands flat to reduce shipping costs and expedite shipping transit times.      

Conclusion

Testrite Visual's innovative steel fold-out display merchandiser provides retailers with a dynamic and customizable way to engage customers at the point-of-sale. Their unique design allows for easy setup and rearrangement, making them ideal for businesses of any size or budget. 

 

Testrite Visual can create an unforgettable retail experience that will help boost sales and customer loyalty in the long run. By embracing the future of point-of-sale advertising, you can take your business to new heights!

 

ABOUT 

Testrite Holdings is an elite US manufacturer of visual display solutions and recognizes the importance of integrating graphics into Visual Merchandising, Communication and Presentation environments with graphics that grab attention and convey messages in a tasteful and effective manner.  Testrite has earned an extraordinary reputation for quality and reliability, durability, clean design, and providing value as a US manufacturer.  Customers leverage 100-plus years of experience, know-how, and existing tooling and Testrite routinely provides customizable solutions quickly and cost-efficiently. With a team of design, visual merchandising experts, and engineers, customers have the expertise they need from project inception to production and roll out with full logistic support.   To learn more about Testrite contact us today. 

 

Testrite Holdings is an elite US manufacturer of visual display solutions for Visual