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The One-Stop-Shop For Digital Printers

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Digital Printers In America

In recent years there has been a big shift as the cost of high quality digital printing across a range of media including fabric printing have drastically declined. This change has coincided with a decline in other more traditional print categories as magazines and direct mail have seen declines. The result has been an increase in printers of all types moving into large format digital printing, dye sublimation printing, and other POP printing applications.

Digital printers play a vital role in business today in America. There are an estimated 30,500 digital printers nationwide in operation, with over $80 billion in estimated revenue.  Walk into any big box store, coffee shop, bank or school and you’ll see banners, wayfinders, floor decals, and graphics in stands on floors, hanging frames from ceilings, and messages in wall frames telling brand stories and guiding the customer experience.  As long as there are customer facing businesses the need for digital printers will never truly fade even as the machines and graphic media evolve. While screens decline in price, they cannot compete with the cost or ubiquity of print.
 

Helping Digital Printers Stay Competitive Digital Printers In America

The digital printing industry is in itself extremely competitive. Digital printers face competition in the global market and questionable buyer loyalty as customers have access to more options than ever before for their print needs.  

It is with this in mind, that digital printers need to carefully evaluate how they run their business and the ways in which strategic partnerships can help them stay competitive, relevant, and effective in a rapidly changing environment.  
 

Why Testrite?

At Testrite, we have extensive experience working with digital printers, helping them figure out the hardware solutions that will complement their printed media. Testrite Visual is a display products manufacturer with experience day in and day out producing innovative hardware solutions since 1919.  It is this kind of expertise that sets Testrite apart from its own competitors, and makes us a valuable partner to digital printers around the country. We can tailor a custom solution drawing from our existing parts and knowhow to quickly rollout hundreds or thousands of custom unit in days or weeks.  With Testrite Visual, digital printers can offer their clients enhanced marketing and printing solutions.
 

Manufacturer Direct  & US Made… Really 

One of the biggest questions every digital printer needs to ask their hardware company is “are you a manufacturer or an importer?”.  

With Testrite you are dealing directly with the manufacturer.  Even after 101 years, countless stories, videos, and photo shoots, clients and prospective customers still can’t believe that Testrite is manufacturer direct and US Made.    

We have over 100,000+ square feet of manufacturing, warehouse, and fulfillment in Hackensack, New Jersey, just outside New York City. Our staff of ~150 includes designers, Project Managers, welders, fabricators, toolmakers, machinists and technicians working tirelessly each day to design, create and manufacture hardware solutions for a variety of digital printers and large format digital printing companies all over the country.  

As a manufacturer, we have the capabilities of manufacturing unique solutions for your project. Most times we can quickly turn around a quote rendering within a day for scale projects. Working with a domestic manufacturer, products can be in stores within days or weeks, without the added complication of communication lapses and global logistics snafus.
 

Unbeatable Quality 

As a manufacturer for today’s most popular hardware, including banner stands, wayfinders, hand sanitizer stands, and other branding solutions, we maintain complete control over our quality.  

While Testrite will never claim to be, nor want to be the cheapest option, we will always prove that we are the highest quality option. In addition to quality, we believe in delivering value to our customers with the lifetime quality of our components.  

Our quality starts with the extrusion material we use for the bases of our hardware, and continues through to fulfillment.  It’s a core part of the design process whereby we seek to create solutions that deliver on the functions needed in a sturdy and durable design that can be repeated consistently.

Our quality extends into forward thinking approach to hardware design and functionality. We consider product usage, installation and adaptability and as much as possible, we try to make our products easy to install, mount and swap out as needs change.
   

Fast Lead Times

At Testrite, we say “speed is our speciality.”   Since Testrite is the manufacturer, not an importer, we have time and time again fulfilled orders in extremely quick lead times.  Not only are our lead times fast for product, but we can also turn around prototypes and design samples usually in 24-48 hours.  

Working with a manufacturer versus an importer has a positive impact throughout the design, order, and delivery process.  With importers you face long lead times, misunderstandings, and lack of quality control that can delay projects, increase costs, and ruin a good customer experience.  

Put our specialty and our speed to work for you so you can make and keep promises to your customers.  
 

High Quality Hardware Equals Happy Customers

Unlike low quality single use disposable hardware, Testrite offers digital printers hardware solutions that last.  Because of this reliability of Testrite hardware, digital print customers will keep returning each season for new print solutions that fit with their Testrite hardware. Throwaway hardware can be replaced with anyone else’s solution, by selling a durable product your customer is much more likely to come back to you next time.

As we all know, brand stories, colors, and seasons change, and so to do the printed images and graphics that brands want to share.  When brands need to swap out graphics, digital printers can develop new graphics, sell new graphic packages and increase revenue but the brand saves money by reusing Testrite hardware again and again.  

This smart partnership allows the digital printing company to build in so much value for their clients during the project development process.  
 

Hardware Solutions Made Easy

Solutions Oriented 
On any given day, Testrite will receive dozens of verbal and visual descriptions of something that a client wishes to create.  Maybe they need hardware that goes around a giant column, that hangs from a drop ceiling or that needs to be installed to a door.  Digital print solutions come in all shapes and sizes and we want to make the print and production process hassle free for our clients.

In our 101 years in business, we have seen it all. We have a depth of knowledge that is hard to surpass in the industry and it allows us to effectively and efficiently come up with the right product for our customers. We design value into everything we do, and often custom solutions are less expensive than standard hardware if we can design exactly what you need and nothing you don’t.  

Personal Attention 
Testrite quality begins with the first customer interaction.  It is with this first phone call or email we begin to understand the needs of our customers and prospective customers.  During this process we aren’t trying to sell you a product.  If this were the case we’d be selling you products that work for us.  We are laser focused on finding the solution that best meets your needs, even if that means making it in a custom color, custom size, or configuration.

Where appropriate, our team members will sit in on meetings, phone calls and design presentations.  We have a staff knowledgeable about visual merchandising, store planning, reviewing architectural specifications, and other value-added services that help personalize the experience for digital printers, while also ensuring you get the right product for your customer.  

Custom is Our Speciality
Need a custom frame, custom banner stand, custom poster frame, or any other custom graphic hardware?  Custom is our speciality. Digital print solutions are not one size fits all, and neither is hardware.   

Testrite is very unique, in that we are US Made, and manufacturer direct.  Since we are the manufacturer, it gives us a unique advantage because it is extremely easy for us to help customers when they have a custom need.  

Whether you choose something from our standard list of sizes, or if you need some aspect of your hardware customized, we make it all at our US based manufacturing facility in Hackensack, New Jersey.  This means much faster lead times, no waiting for imported products, and our in-house design team is at your disposal to work with clients on custom designs.  

Product Prototypes 
In order to produce a new custom piece of hardware, there are two things that are involved: CAD drawings and prototypes.  Testrite often recommends a prototype for approval before we proceed with custom orders to ensure that the custom product will meet your needs. We often co-invest in the cost of these prototypes to encourage your seeing how great the solution we’ve developed is for your application.

Testrite has a talented team of inhouse designers that can help with the prototyping process.  In fact, we can often have a prototype ready for approval quicker than most customers can prepare a CAD Drawing.  Many prototypes can be sent via courier or overnight mail within 48 hours.  

Our solution oriented staff, efficient prototype production, and quick custom lead times help digital printers expand their product offering, be more profitable, and create the best customer experience.  

QuickShip Solutions
Testrite visual has thousands of product skus, but we have narrowed down our most popular products into the Testrite QuickShipTM  program .  This extensive selection of quickship products includes easels, telescopic tubing, sign holders, banner stands, snapgraphics, pamphlet holders, mightee mounts and more.  

Digital printer customers can get their order in by 2:30 PM EST and products can ship the same day*.  They will receive full electronic order processing communication, including order confirmation, invoicing, and tracking information. 

Note - As of June 2020 Our Quickship program is currently suspended while we address COVID19 related needs.

Website Integration 
When it comes to finding a strategic partner for business, we have solutions for digital printers that make it easy and efficient to expand their product line to their clients, increase profits, and become an invaluable resource for their clients.  

One of our most popular solutions for digital print clients who offer wholesale printing products and retail printing products  is Testrite’s web integration solution which enables digital printers to easily adopt Testrite items into their website. Testrite’s full eCommerce Integration files and spreadsheets contain all item attributes including images, weights, packing dimensions, product features and instructions for all products. Testrite can also provide product and model attribute files for any specific list of products or complete product categories you wish to add to your website.  We provide all high resolution images including close-ups and detail images.

Imagine the time digital printers can save by not having to organize thousands of skus for their website, but being able to expand their product offering and become a one-stop-shop for their clients. 

Fulfillment 
One of the most valuable services Testrite offers its digital print partners is fulfillment. At our warehouse and manufacturing facilities in Hackensack, NJ we have staff on hand to package print orders with the associated hardware.  This process is very well organized and executed and we have conducted thousands of fulfillment orders for small and large projects.  

When our clients provide the graphics, Testrite fabricates the hardware with protecting the graphic in mind, then our logistics team will package and ship the final products to the end client.  We offer Blind ship and dropship solutions. Our fulfillment department is extremely scalable so we can fulfill dozens of orders or hundreds of orders making it easy to fulfill nationwide brand roll outs very quickly.   

Our ability to kit graphics and hardware together help minimize print fulfillment costs to save our digital print clients a tremendous amount of time and money.  

Shipping & Logistics 

When digital printers order from Testrite we have a sophisticated electronic order process that is easy to use and integrated so clients will receive electronic communication throughout each state of the order.  This includes order confirmation, invoice and shipping notifications. 

Once the order ships, customers will be able to easily access tracking information. We offer digital printer clients the option to use their own UPS or FedEx account number if that is their preference. 

Testrite has a nationwide logistics network that allows digital print shop clients to ship throughout North America with ease.  And with our fulfillment solutions, digital printers save money on shipping and logistics, can offer quicker lead times, and can offer more competitively priced.  
 

One Stop Shop For Digital Printers

If you are in the digital print market, give us a call or contact us today to talk to a team member, learn about our business, our solutions, and the ways we can help you grow your business