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Importance of Onsite Signage in Hiring

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Onsite Signage Boosts Recruiting Results 

The last year has been incredibly difficult for countless businesses and a significant factor contributing to this difficulty has been the widespread labor shortage. As of September 2021, there were over 10 million job openings, and businesses are struggling to fill positions in numerous industries. 
 Businesses need to be able to advertise competitive wages and benefits of working for their company in order to draw in qualified candidates. Fortunately, Testrite offers exceptional hiring signage that’s perfect for finding the best available employees in the job market. We offer great hardware and graphics for recruiting that will help your business fill open positions.


 

Importance of Onsite Signage in Hiring

In 2020, Testrite, a US Manufacturer, changed gears to sell Personal Protective Equipment (PPE). This led to an acute staffing shortage. Testrite tried placing ads in local papers and online, with limited results. It was only when Testrite implemented Onsite signage that new applications quadrupled almost immediately. Onsite signage, from Outdoor A Frame Signholders to Window Hanging Signs really boosted interest in the positions.
 
With the current widespread labor shortage, you need to catch people’s attention when you advertise open positions. People need to see that you’re hiring as they walk or drive by your store. Additionally, they should also see signage within your store as they shop or patronize your establishment. Who knows the values and benefits of your brand better than your current customers?
 
With the right visual display solution combining recruiting hardware and graphics, you can grab people’s attention and educate them about all the benefits of working for your business. With the right signage you can outline all the amazing benefits of being an employee.  This might include advertising details such as wages, vacation and health benefits, job openings, scheduling flexibility and more.  
 
In the current labor market, you need advertising that sets you apart from other businesses, and that’s why Testrite offers the best recruiting hardware and graphics to bring in the most qualified candidates. 
 

Testrite Visual Merchandising 

We offer five great categories of recruiting signage solutions to help draw the attention of candidates. 
 

Free Standing

Free standing signage can sit on a floor, in your entrance, or within your store.  They are available in a variety of sizes and colors.  This ensures your recruiting hardware and graphics matches your brand’s unique color and styles.  We also have outdoor hardware that can sit outside your entrance, grabbing the attention of those walking and driving by.
 
Some of the best free-standing products for advertising your job openings include:


 

• A-Frames: These signs are perfect for attracting pedestrians walking by your establishment.  You can even attach hardware to hold brochures and trifolds so people can pick up more information as they walk by.   
• Now Hiring Outdoor Feather Flag: This 14’ Tall feather flag comes with our standardized now hiring graphics and is designed for use outdoors.
• Convex Poster Signholders: Offer stylish and curvy design that’s so simple to assemble and set up.  It is available in multiple display options and sizes and ideal for use indoors.
• Tornado Towers: Our towers are lightweight and durable, and they’re perfect for standing out in a crowded space indoors. These large units command attention.

 

CounterTops

Countertop signage can be another powerful tool to advertise your available job openings.  This is a great place to advertise your business’s wages and benefits as shoppers and patrons visit your store. 
 
Some of the best Testrite countertop signage solutions include:


 

• CounterTop Framettes: These metal frames are strong and rigid. They come in custom colors so that you can find the best option for your business. 
• Double LL Countertop Mounts: Comes with stylish rounded corners and includes the options of satin silver, matte black, or custom colors. 
• Tabletop Wire Loop Holders: These countertop metal ring stands come with an attractive silver finish and its easy to pop in signage and easily swap out your messaging.

 

Wall-Mounted

 Testrite’s wall-mounted frames and banners are incredibly easy to mount and customize. Some of our options include: 


 

• Wall Mount Banner Kits: Comes in many different sizes, including 12” wide, 18” wide, 22” wide, 24” wide, and 30” wide. 
• FrameGraphix Magnetic Wall Frames: You can easily swap different graphics on this frame, enabling you to update your signage as you fill job openings. 
• Wall Mount SnapBar Kits: Includes aluminum Snap Bars with a matte anodized finish. 

 

Banner Stands

 
Our banner stands can capture people’s attention with simple yet elegant designs. If your business is hosting a hiring fair, or attending a recruiting event, our banner stand are an excellent investment. 
 
The banner stand options that work well for recruiting include:  


 

• American Eagle: The American Eagle banner stand instantly grabs the attention of people walking by. Thesestrong and lightweight banner stands come in 8’ and 10’ wide.  These are perfect for hiring and recruiting fairs.  Many clients have even started using them for VIRTUAL hiring fairs.    
• Harmony Banner Stands: The Harmony is our best-selling pillowcase banner stand. It’s the world’s easiest banner stand to assemble, and switching graphics is incredibly convenient. 
• Harmony Air: Like the standard Harmony banner stand, the Harmony Air is incredibly simple to assemble and change graphics, but it’s also more portable and weighs only 3 to 4 pounds.   This is a great option for hiring managers and recruiters who are traveling to meet prospective candidates, hiring at multiple store locations, or attending hiring events.   

 

Hanging Hardware

 If you are limited on floor space, some businesses choose to use more vertical space by hanging signs from the ceiling or the walls.  
 
Some of the best Testrite products for utilizing your vertical space to recruit new employees includes:


 

• Universal Ceiling Tracks - This is a great way to utilize ceiling space to hang recruiting banners and messaging.  There are 4 installation options and it is so easy to swap our graphics. 
• Trapeze Bars: This is a simple, yet effective way to better use vertical space and grab attention as soon as potential employees enter your business. 
• Hang on Perimeter Rails: When you want to use wall space to advertise your open positions, our perimeter rails are a great choice as they can easily installed to any wall to display your recruiting messaging

 

From Hiring To Advertising  

Once you fill all your available positions the best part about Testrite hardware is it’s built to last.  They can easily be repurposed with new graphics and visuals to fulfill other organizational needs.  Testrite hardware never goes out of style because graphics integration is at the heart of everything we do and we make it easy for you to upgrade your signage and marketing message without the extra costs of having to buy all new hardware.  
 
Signage that was once used to advertise available positions can now be updated to advertise a monthly sale, BOPIS messaging, or other customer or employee facing messaging.  Businesses save time and money. 


 

Need Custom Hiring Graphic Solutions?

Does your business have a unique need when it comes to signage and graphic display solutions?  At Testrite we make it easy to customize graphic hardware.  From concept and design, to prototype, and final manufacturing and shipping Testrite is 100% US based which means it is easier, faster, and more economical to get great custom hardware.   Whether you need 1 or 1000, Testrite does custom right. 
 

Fill Your Open Positions with Testrite

Businesses need to be more savvy than ever when it comes to advertising vacant job openings in this labor market. Graphic hardware can play a critical role in attracting employees, and helps create a consistent marketing message for your brand. As your business grows and adds on new employees, you can use your Testrite hardware and graphics to continuously scale your business.
 

About Us

With over 100 years of experience providing businesses with exceptional hardware and solutions, graphics integration is the heart of everything we do. We create quality hardware with graphics that are easy to swap out, so as your hiring situation changes, you can change your graphics easily. Our displays are a great investment for any business, regardless of size, so start advertising your open positions today. If you need more information regarding our products, don’t hesitate to contact us!